Storemapper or My Store Locator?
Both tools put your locations on a map on your own website. Here is where they differ - and which one suits whom.
Note: As of 13 Oct 2026. Information about Storemapper is taken from its public website (storemapper.com/pricing (external link)); prices in USD, no guarantee - please check them yourself before deciding.
What Storemapper does well
Storemapper is an established store locator from the US, and it has real strengths:
- Unlimited traffic on every plan. According to its pricing page there is no cap on map views and no extra usage charges.
- Guides for many platforms, from Shopify and WordPress to Squarespace and BigCommerce.
- Large location counts: up to 10,000 locations on Premium, unlimited on Corporate.
- A trial without a credit card (7 days) and industry demos on the website.
If your map gets a lot of traffic and you are happy working with an English-language vendor, Storemapper is a solid choice.
Side by side
| Criterion | Storemapper | My Store Locator |
|---|---|---|
| Pricing model | By locations, users and features; unlimited traffic | By locations, maps, users and map views per month |
| Cheapest paid plan | Micro: $24.99/month (100 locations). Pro: the page shows both $49.99 and $39.99/month | Pro: €29/month plus VAT (see Pricing) |
| Free plan | No | Yes: Free with 25 locations, 1 map, 1,000 map views/month |
| Trial | 7 days, no credit card | 14 days with all Pro features |
| Map provider | Not named on the pricing page | OpenStreetMap (Leaflet); Google Maps coming soon |
| Hosting / GDPR statement | None found | Hosted in Germany, DPA (Art. 28 GDPR) available in the app |
| Consent mode | None found | Built-in two-click mode: the map loads only after a click |
| Templates / layouts | Standard map, custom colours and buttons; custom map themes from Pro; CSS | 6 templates (Free: 3), own colours, font, map style, custom CSS |
| Import | Bulk upload, export; Google Drive sync from Premium | CSV import up to 5,000 rows per run with column mapping, CSV export |
| Statistics | "Analytics suite" from Premium | Views, searches, searches without result, clicks, top search terms - no cookies, no stored IP addresses |
| Team / roles | Up to 5 users (Premium), up to 10 (Corporate) | 5 roles incl. store manager (own locations only); Pro: 5 users |
| UI / support languages | Website and help in English; multi-language map from Premium | App and map in German and English |
| API | None found | API keys and webhooks can be configured (Business); external customer API coming soon |
Keep in mind that Storemapper charges in US dollars and we charge in euros, so the figures are not directly comparable, and VAT may be shown differently.
Where the differences are
Pricing model. Storemapper does not cap traffic, but several features sit in higher plans - opening hours, multi-language and analytics start at Premium. My Store Locator plans are mainly defined by locations, maps, users and monthly map views; opening hours, filters and statistics are part of the app. If your locator page gets very heavy traffic, do the maths for both.
Data protection. We host in Germany, provide a DPA inside the app and ship a consent mode: visitors first see a placeholder with a privacy notice instead of the map. More on GDPR & security. We found no statement on hosting location or GDPR on Storemapper's website - that does not mean there is none. If it matters to you, ask the vendor.
Language. Our app, the public map and this website are available in German and English - useful if your team or your visitors are in German-speaking countries.
Embedding. Both tools work with common site builders and CMS. We offer iframe code, a JavaScript widget and step-by-step guides, e.g. for WordPress and Shopify. A WordPress plugin is coming soon.
Which one should you choose?
Storemapper is likely the better fit if
- your locator gets very high traffic and you want no cap on views,
- you need features such as Google Reviews or "shoppable products",
- working in English is no issue for your team.
My Store Locator is likely the better fit if
- hosting in Germany and a DPA are requirements for you,
- the map should wait for consent without custom code,
- you want to start free with a small network,
- store managers should edit only their own locations,
- you prefer a German-language interface.
The easiest way is to try both. You can test our demo without signing up - use the demo button on the login page.
FAQ
Can I move my locations from Storemapper?
Yes, as long as you can export your data as a spreadsheet. Save it as CSV and import it; you map the columns during import. Up to 5,000 rows per run are possible. See Import.
Why does Storemapper show two prices for the Pro plan?
On 13 Oct 2026 its pricing page listed Pro at $49.99 on the plan card and at $39.99 per month in the comparison table. Only the vendor can tell you which price applies.
Do I need a Google Maps key for My Store Locator?
No. The map currently uses OpenStreetMap via Leaflet. Google Maps is coming soon and will then require your own API key.
Are your prices final?
Not yet. See Pricing for the current plans. All prices plus VAT.
Try it with your own locations.
Create an account, import your locations, embed the map. The Free plan stays free - and you can test Pro for 14 days.